Email marketing involves sending emails to contacts in a database to make sales or approach potential customers.
It has been one of the oldest advertising and customer service methods on the internet. Despite being an old digital marketing strategy, many large companies such as Samsung or Paypal still use that.
At the beginning of email marketing, sending all the emails one by one was necessary, which was a waste of time. That’s why the tools to send emails automatically became so famous and used.
In this case, more than 300,000 people use Mailchimp for their email marketing campaigns.
Don’t know why you should choose Mailchimp? Then this Mailchimp Review is perfect for you because we will talk about everything you need to know before purchasing the service of this excellent platform.
Email has an ability many channels don’t: creating valuable, personal touches – at scale.
David Newman
What is Mailchimp?
When we buy any tool for marketing, we must know what we are buying. Mailchimp is specialized software for email marketing and has the objective of automating emails to contacts in a database. Additionally, this tool offers solutions for template designs, running an email marketing campaign, and evaluating its results.
Mailchimp is the ideal ally for all companies that want to keep in touch with a list of clients. No matter how long the list of email addresses is, Mailchimp can handle excellent email marketing campaigns.
On the other hand, Mailchimp has decided that it is time to add more products to offer a complete service. That’s why the company provides solutions for marketing automation (like the Customer Journey Builder), website improvements, and results from the analysis. In other words, it is becoming more and more comprehensive and helpful software for email marketing campaigns.
Mailchimp Features
It will always depend on the type of plan you purchase when it comes to features and product solutions. In the case of Mailchimp, they offer many kinds of services and tools. Many of these services are on different planes, so we must discuss their offers.
Before we talk about any package, we must say that a great advantage of Mailchimp is that it has a free plan. It allows anyone who wishes to test the virtues of the software to do so without any problems. In addition, Mailchimp pricing is an excellent option for all users who love good value products.
If you do not know what the features offered by the plans are, we will mention them and explain them below.
Automations & email marketing
When we talk about email marketing, contact with people and the content of the messages is essential. The solutions of this feature have the objective of always having contact with the interested public and attracting them to generate sales. Next, we will mention the main tools of this service:
- Tools to design professional templates for email marketing campaigns send newsletters, or whatever the company needs.
- They offer automation of activities and emails with a single click.
- Assistant to develop subject lines that attract users and capture their attention with keywords.
- A/B multivariate testing system tests up to 3 variants for the same marketing campaign and selects the best one.
- Creator of route maps so that potential users become clients. In other words, a flowchart that will automate your workflow.
- They offer a List of typical pre-built customer journeys.
- It has a collection of over 100 customizable templates to fit any message.
Audience Features
The website’s audience is the most important thing for all marketing strategies to succeed. However, all the data must be determined to define the ideal audience and segment users. That’s why Mailchimp offers audience segmentation tools, which work with whatever criteria the client needs.
Also, some of the features that Mailchimp offers to focus on the audience are:
- Systems to establish different types of audience depending on the type of plan. The numbers of audiences that you can create according to the plan are:
- Free: 1 audience
- Essential: 3 audiences
- Standard: 5 audiences
- Premium: Unlimited audiences
- Pack of forms to customize them and collect all the essential information of the users who register.
- The software improves customer relation management (CRM), creates strong connections with the audience, and gets to know them to offer personalized services.
- Tools to segment all registered users and customers by behavior on the website.
- The number of contacts that Mailchimp can manage can range from 500 to 200,000 contacts. However, the plan will turn expensive when you hire more contacts.
Marketing Platform
Digital marketing is all the strategies aimed at marketing a brand, and it is a critical factor for any website. That’s why Mailchimp has developed multi-channel tools for marketing to reach the right audience. In addition, this digital platform offers excellent integration with all the other third-party services.
If you are curious to know what solutions Mailchimp offers for marketing platforms, we will mention some:
- Mailchimp offers tools to create beautiful landing pages for ad campaigns. Also, it integrates with a mechanism to link to specific users automatically.
- The platform offers services to create, manage and publish any advertising campaigns on major social networks. In other words, Mailchimp also provides a social media ad manager.
- This platform allows you to manage and direct an advertising campaign on social networks with the data that is in Mailchimp. This tool will enable you to contact your desired audience and redirect them to your website again. In addition, the social networks that have integration with Mailchimp are:
- Mailchimp offers an old-fashioned alternative to postcards, but with a digital makeover. In other words, it is possible to provide virtual postcards to the audience for only 75 cents each.
Additional services
All of the above services are the main ones you share with each of the plans that Mailchimp offers. However, this digital platform offers additional services so that each program has the necessary accessories to be the best. On the other hand, it is essential to know that each service may vary depending on your purchase plan.
Without further ado, here are some of the additional tools that Mailchimp offers for its plans for sale:
- It offers integration with more than 250 additional applications to Mailchimp.
- Mailchimp gives surveys to collect information and improve marketing strategies
- It has a mobile application to manage email marketing and marketing strategies on any site.
- They provide an agenda to organize all the actions that you will carry out based on the results offered by Mailchimp.
- It offers email marketing and CRM automation with a customer journey builder. In addition, Mailchimp will allow actions to be taken automatically with specific parameters.
- It gives artificial intelligence assistants to create ideal designs for the brand based on its characteristics.
- The 24/7 technical support will answer all questions and solve all problems when using Mailchimp. However, the technical support will have a lapse of operation depending on the plan.
Mailchimp free version limits
Digital marketing tools are usually costly, or you always have to pay something, but Mailchimp offers a free plan forever.
These free plans are ideal for brands or e-commerce that are starting with a small budget. However, not all that glitters is gold, and there are always limitations that force you to upgrade from the free plan.
Haven’t you realized the limitations of the free version? If you have not reviewed the plans on the official Mailchimp website, here we will mention some of the limits of the free version:
- The plan offers a maximum of 2,000 contacts, 10,000 emails per month, and 2,000 emails per day.
- In case of exceeding the capacities of the plan, there may be charges for exceeding the service.
- The plugins it offers are not enough for complete marketing management. In this case, they only fulfill a part of the email marketing for simple campaigns.
- The primary language of all those guides to understand the functions at the beginning is English.
- The free plan does not have customer journey creation available. In other words, it is impossible to automate actions upon receiving a response from customers.
Mailchimp review: Pros
Mailchimp is an excellent company for digital marketing management and email marketing for any campaign. Although it is not perfect company, they have many solutions that represent a great advantage and point in favor.
You probably already have an idea about what the benefits of Mailchimp are, but here we will talk about the most outstanding ones:
- Excellent quality for low prices on all Mailchimp plans
- Correct integration with different tools external to the platform and software
- Fast and accurate management of the entire user database. That is, you can forget about the excel software in marketing.
- It allows you to customize your services and adapt them according to your needs.
- Mailchimp offers to monitor each of the emails and customer interactions. In addition to providing detailed reports of advertising campaigns.
- It is easy to use the software and platform because its interface is very intuitive.
- The software allows the segmentation of totally different audiences and the concentration of several email marketing strategies to avoid losing a single user.
- The delivery rate is very high.
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Mailchimp review: Cons
We know that Mailchimp is one of the best options for email marketing tools, but it also has its drawbacks. However, certain disadvantages could make you reconsider purchasing a plan.
In case you want to know the main disadvantages, we will explain below the few that we have found:
- It is a costly application if you want to acquire all Mailchimp services.
- If you are not careful, it is possible to exceed the purchased plan, and you could suffer an extra fee that can be pretty expensive.
- All user guides to start using the software or platform are in English.
Mailchimp review: key takeaways
After reading this entire Mailchimp review, we hope you have decided if this software fits your needs. We always recommend looking for the official web page of the site and further research. In addition, we can say that it is a platform that we recommend if you want to integrate new email marketing tools with third-party applications.
Mailchimp is ideal for managing email marketing campaigns, collecting user data, offering a personalized CRM, and establishing an easier-to-maintenance database. However, it is not advisable to purchase a plan if it is unnecessary.
These are some key takeaways for this Mailchimp review:
- You can use Mailchimp for free with some limits
- It gives you powerful tools like the Customer Journey wizard and a lot of guides like Mailchimp-101
- Costs increase as subscribers number grows
- Mailchimp has the right to suspend or cancel your account if suspect of spamming
If this Mailchimp review convinced you, try it now for free!
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