Using creative email marketing ideas in your campaigns help you to improve sales, increase leads, and easily reach right people at the right time.
In the following paragraphs you are going to find some original ideas to improve your email marketing campaigns and boost your business.
There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
Edward de Bono
Why search creative email marketing ideas?
Situations like in the aftermath of a calamity, trends, or even a company controversy, marketing emails can be a way to spread a general message on behalf of the brand.
99% of consumers read their email daily, and it is by far the most convenient method for them to receive brand updates. Marketers must not disregard these facts and always consider them essential to building a solid email market strategy.
E-mail marketing, as have mentioned, allows businesses to keep their customers up to date and personalize their marketing messages to their target market.
With that, email marketing is considered one of the most gainful digital marketing strategies nowadays to reach a wider target market. Keep in mind that beautiful things are not possible to happen overnight.
The whole process will always require time and effective planning as success in marketing is a journey that will demand a sense of adaptability, consistency, and perseverance.
However, this type of marketing can drive away potential customers if used in the wrong way such as sending spam emails that are consistently bothersome to clients.
With the help of email marketing, businesses can have audience categorization to guarantee that the leads get the most relevant information. I want to help you to improve your campaigns and to avoid errors with some email marketing tips.
Wondering where to start and what to consider?
Listed below are a few email marketing ideas to enable you to take your campaign to the next level.
Be wise in choosing the right email marketing platform
As what a HubSpot report says, 91 percent of people use email. That should be enough reason to persuade you to have a platform that will works best for you.
Many Email Service Providers offer many futures in addition to sending emails:
- Autoresponder features
- Email templates
- Landing Pages templates
- Custom forms
- Automation
- CRM
- Reporting
If you ask the appropriate questions to yourself, make quantifiable goals, and start learning about your options, it is certain that you will make the best decision when it comes to choosing email marketing tool.
Few of some of the popular tool you may opt to try are MailChimp, ActiveCampaign, GetResponse, Sendinblue, and Constant Contact. But there are bunch of options out there, better to start your research now.
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Try to include video content in your emails
This is one of the more effective email marketing ideas.
Including video content in your emails can enhance user attention and engagement.
It is favorable on both ends since videos help your emails function better. At the same time your video content reaches a bigger audience.
Studies have shown that having the word video in the subject line can tick the interest of the audience and can increase the chance of opening their emails.
Why is that so? Because people are known for being curious beings. They will be intrigued or simply want to know what’s in the video.
Moreover, it also builds authenticity and trust. Using videos is a great way to build trust and establish a connection with your audience.
It builds an impactful connection to the audience and puts a personality to your business or brand.
Consider a referral program
This is another way to strengthen your brand’s email presence.
The main point is to make as simple as possible for your audience to promote your brand to potential clients.
These are the kind of people who are interested to speak about your business as well as encourage everyone to try your products. It is best to include referral reminders in the emails you send.
Effectively execute your next email marketing idea and promote your referral program to your customers.
Giving vouchers, discounts, or any incentives for every customer they will bring can be a huge factor for people to easily notice your business.
Remember to personalize your email
Trust is a major part of email marketing. Is a receiver able to trust you?
The customization comes across as repulsive when an email feels like forcing familiarity too abruptly.
Just like in real life, familiarity is earned and cannot be enforced, and it goes the same with email marketing. Building trust and sustainable growth for your brand can happen over time.
To put it into simple words personalization or sending a personalized email that shows client’s individuality is an effective email marketing tip to try.
Never only simply do it but in a striking way. Remember that sending a personalized email that is tailored to the interests and history of a client shows extra care.
GIFs are also a great help too!
Putting GIFs in your design is another approach to make your emails more visually appealing.
When a user opens the email, animations are a solid technique to grab the client’s attention. You could also use them to bring more attention to significant content in the email’s body in a creative manner.
Every marketer wants to make their campaigns more compelling and eye-catching. GIFs are indeed a greater way to teach or describe something to your clients instead of using text instructions.
However, do not include a GIF just because it is in trend or just because it increases engagement.
If you use this email marketing tip in the wrong way and you notice that the GIF fails to meet adding certain value on your messaging email, might as well remove it.
Your GIF design must not only be used for fun but must align with the vision and goals of your brands. Focus on the possible value and help GIF can bring.
Put a social proof
88% of consumers trust internet reviews as much as they believe personal recommendations, according to Local Consumer Review.
To get better results and increase the brand’s awareness, as much as possible, provide:
- photographs
- work positions
- full names
- badges
- awards
- the website where the testimonial appeared to give your testimonies more credibility.
Putting social proofs is an effective persuasion technique and add up to the authenticity of your business and
Furthermore, do not underestimate the powerful method of word-of-mouth recommendations because they are the best form of marketing.
Take your email marketing to the next level by showcasing and spreading real consumer feedback.
People are more willing to follow the trend than to make strides in a different direction. Show what everyone else has acquired from your company to help your target market to make their next purchase with you.
Handle emails like content campaigns
Give out the same energy and care on all email campaigns just the same as you will treat any other marketing content.
Clients will avoid falling for your trick once they notice the content is really not helpful to them.
Find out what motivates your customers to engage with you and create material that will catch their interest. Mention their wants, desires, and needs.
One of the most effective approaches to increase click-through is to raise a relevant question in the headline and then address the answer in the email.
All strategy has their moment and every time it progresses: it will start slow, spike in the middle, and might eventually drop.
Email campaigns face the same conclusion as well, which is why you must consider creating fresh ones.
You launch new ones once the current one has developed enough to guarantee that your audience kept engaged.
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Avoid the popular illness in email marketing: email fatigue
The feeling of being overwhelmed by a pile of emails in your inbox is known as email fatigue syndrome.
To keep the good flow of your strategy and not bombard your clients, try sending promotional emails no more than once a month.
It is better to know and understand the right content and then target the right audience accordingly to avoid this illness known as email fatigue.
One good thing is do not use generic templates as part of your email marketing technique.
Using a common structure of templates is a big no in the field of email marketing. It is just like you are letting yourself to lose the game.
A well-thought plan will hit the right leads and it is more likely to improve your brand’s sales and performance at the same time.
Effective email marketing ideas: key takeaways
An email has been a form of effective communication for a long time now: it is considered most of people’s main choice of communication.
Emails serve as a great reminder and keep the clients informed.
Bear in mind that this is the time that the world is becoming more into digitalized tactics and email marketing is one of the most popular and powerful online marketing practices in today’s modern world.
With all the mentioned email marketing ideas, you should probably know by now what to do and what is not on your strategy.
Never waste a minute and start your research, try the mentioned email marketing tips to strengthen your business.
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