Email marketing is a strategy that began more than 50 years ago, and we still use it. Big companies like PayPal or Amazon know the value of email marketing and its advantage to improve sales. Yes, we know that this strategy has been working for more than half a century, but it is an excellent way to connect with customers.
Technology advances and makes managing an email marketing campaign much more effortless. Since the automation of processes and the integration of diverse software arrived, email marketing tools have improved considerably.
Tools like MailChimp and ActiveCampaign manage email marketing, but Zoho is a tool worth talking about.
Do you have an email marketing campaign but don’t know what Zoho is? In that case, we recommend you sit down and read this article. Next, we will talk about the main features of Zoho and its prices.
If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel.
Erik Harbison
What is Zoho?
We may think that this software is implemented only for email marketing, but it is much deeper and has more functions. That is why before buying any software, we must learn what it is and its main features. However, we can say that this is one of the platforms with a complete service.
Zoho is the name of all the software of the same suite offered by Zoho Corporation. This suite includes many solutions for any e-commerce or physical business with an online presence.
Zoho features
As we said before, Zoho is the general name of the entire suite of special business software. Zoho allows you to manage all customer relationships, manage sales, email marketing, customer support, and great automation of various tasks that take time.
Zoho divides its applications in several ways, but “All Zoho APPS” is the most general one. If you still do not know the leading Zoho apps, we will explain them to you below:
- Sales & Marketing: These tools will contribute to the automation of email marketing and all digital marketing strategies. In addition, it offers the best advantages to improve customer relations.
- Customer Service: This section has everything to provide personalized support when it comes to customer service tools.
- Finance: The finances and economic structure of a company is essential. These tools offer solutions to issue invoices, make reservations, take inventory, and more.
- Email & Collaboration: These tools allow the work team to be well connected and collaboratively. In addition, it is possible to have a professional email with the website’s domain.
- Human Resources: These solutions allow you to manage all human resources and organize them to fulfill everything necessary. On the other hand, it helps to automate human resources assignments.
- Legal: Contract management is easier when you use this tool to know the details of each contract made.
- IT & Help Desk: Nothing is more critical than giving a solution to customer problems. This software allows you to be next to customers and track their problems.
- Custom Solutions: This is the fastest solution if you need to create custom applications to manage your business. Having these tools, you will obtain personalized results and total control of what happens in the company.
- Business Intelligence: When it comes to business, we must constantly analyze what is happening to make decisions. These tools offer complete analysis and reports with company data in real-time.
They have all the tools for all the tasks, right? Zoho is one platform that offers high-quality software for a reasonable price and with good support. However, email marketing is only a tiny part of this excellent business solution.
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Zoho Email Marketing Features
The entire Zoho suite specializes in different points to have a 100% integrated company. However, what interests us are the email marketing tools and their solutions.
These tools are found in the “Sales & Marketing” section and are in the group of tools that make up the “campaigns” subsection.
The name of these tools for email marketing is “Zoho Campaigns,” and we will explain all its functions below:
- Signup and popup forms for users.
- Email templates
- Reports and analytics of the email marketing campaign.
- Automatic sending of emails for a base of email addresses.
- Registered Audience Segmentation
- Email delivery schedule
- Dynamic content
- Multivariate A/B tests to determine the best message body or subject.
- Campaign managerial approval
- Drag-and-drop workflow automation
- Autoresponders
All the above features are just the main ones, and there is still much more to discover. However, Zoho will include these features or more, depending on the type of plan you purchase. If you want to know the comparisons of Zoho Campaigns plans, you can click here to see them.
Zoho Campaign Pricing
All the features included in the Zoho suite look great, but we have to see if this company has affordable prices. However, we can tell you in advance that you can use these tools in a forever free version, and the plans have a cost that any new business could afford.
Are you ready to see the best prices on the market? If so, here are the basic prices for the Zoho campaign:
- Forever Free: This plan costs only USD 0.00
- Standard: This plan has a cost of USD 3.00
- Professional: This plan costs USD 4.50
- Pay-as-you-go: This plan has a fixed cost of USD 0. If you want to use it, you must recharge credits every time you must do email marketing.
It is essential to clarify that all the prices above are based on 500 contacts per plan. In other words, the more contacts you need in your database, the more expensive the program will be. The forever-free version has a maximum base of 6,000 emails/month to 2,000 contacts. On the other hand, the other’s plans offer unlimited emails/month.
Can you do email marketing in Zoho? – Key Takeaways
Is Zoho a good option for email marketing? The most logical answer to this question is a big yes.
Zoho offers excellent prices for email marketing management and great add-on tools for the entire business. Additionally, you can enjoy all the tools if you buy a professional plan with a base of 500 contacts.
In other words, having excellent value for money and excellent integration with hundreds of platforms is becoming the best option.
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