ActiveCampaign Review 2022: Details, Pricing, & Features

Process automation is the best option to offer instant and less expensive customer service. In addition, Digital Marketing or CRM are not the exceptions. For these reasons, there are a lot of email marketing services like ActiveCampaign able to automate a large part of all the work of these two factors.

There are a lot of tools to automate marketing strategies, although many are inefficient and complicated to use. That’s why we will present an ActiveCampaign review, and we will talk about everything you need to know before buying it.

What is ActiveCampaign?

Before talking about the benefits of this fantastic software, it is necessary to know precisely “What is ActiveCampaign?”. Hundreds of websites try to provide a definition, but it is confusing and ambiguous. That’s why we will take the duty of explaining it.

In a nutshell, ActiveCampaign software is a platform that offers different solutions to automate:

• Email Marketing
• Specific marketing strategies
• Customer relationship management (CRM)

In addition, this company ensures that it has helped more than 150,000 companies worldwide to optimize their CRM and automation of sales and marketing processes. In other words, ActiveCampaign is an organization with tremendous experience in automation and has the support of many companies.

The ActiveCampaign Features

ActiveCampaign offers many solutions to automate and improve sales and marketing. This company has different plans with very affordable prices, but it is essential to know each aspect before buying one.

Also, it is crucial never to forget that the performance of ActiveCampaign features will be excellent with correct use.

Moreover, in this ActiveCampaign review, we will mention most of the software and the platform’s features for its clients.

All the features of the ActiveCampaign platform include the Customer Experience Automation (CXA).

Customer Experience Automation (CXA)

This term may sound strange, but we use it much more than we know, and we encounter this type of technology every day. Moreover, the CXA is all the software that aims to contact the clients and offer a better immediate service. An example of this is the chatbots of e-commerce or the automatic answering machine of call centers.

It is possible to locate this section on the ActiveCampaign website, and the products that you can find in the CXA part are Email Marketing, Marketing, CRM, and Service & Support.

Email marketing

Email marketing is one of the oldest and most reliable digital marketing strategies today. ActiveCampaign software offers to accumulate all customer data and provide personalized emails for each customer.

For this reason, it is one of the most excellent options for its number of templates and features for email marketing.

If you are interested in knowing some of these features, we will explain them below:

• Send automatic emails to each of the customers when they have an interaction with one of your products.
• This software can segment the emails by each type of audience and improve their impact on the audience.
• Automatically offer replies for each answered email.
• The sales funnel principle is used and converts emails into conversions.
• ActiveCampaign can schedule specific emails for particular events and particular users.
• It is unnecessary to be a designer to create the templates with the practical “drag and drop” system.
• All emails sent can be personalized for each client, depending on the database.
• The software has the compatibility to connect essential applications such as:
  • Shopify
  • WooCommerce
  • Facebook
  • Paypal
• It offers different tools for the complete monitoring of an entire email marketing campaign.

Marketing

Marketing actions are those tasks that no one in the organization wants to do but are necessary to increase sales. You must collect data before making any decision and planning these actions based on the data.

For instance, ActiveCampaign offers a way to design functional flow schemes that will be the actions that nobody wants to plan.
An example of this planning is:

1. The user visits the website.
2. Wait an hour to email the client to ask if he is interested.
3. Wait a day for the answer, and these are two possible cases:
   1. The customer replied: the software will notify the situation to the sales group. 
   2. The client did not respond: the algorithm ends, and it exits the system until there is a reaction again

On the other hand, this service not only offers this type of automation but also offers the following features:

• It offers free migration of all emails, forms, and contacts
• There are forms for customers to sign up to receive information, segment, and study them.
• This software will monitor the website and know the people’s actions are to follow up.
• It writes reports of the proposed goals with the tools used and determines their operation.
• It will monitor your customers from when they enter the website until they leave.
• ActiveCampaign has automation with customizable flowcharts to achieve strategies for each situation.

CRM

It isn’t easy to do all the necessary tasks to generate many sales when you have a constantly growing website. That’s why ActiveCampaign allows you to automate CRM for sales and focus only on making sales with leads. As in the marketing automation part, this software includes designing functional flowcharts to avoid repeating the same task several times.

The best example for CRM automation is:

1. The prospect sends a form with data to be registered
2. Your email marketing system registers it as a new lead
3. Then, the system updates the status of the lead as “activated.”
4. Finally, the software will add the lead to the email marketing campaigns.
5. As an additional part, this is notified to the sales group to make decisions.

On the other hand, some of the features that this excellent CRM software has are:

• It writes sales reports for each of the sales team members.
• The software offers automation of the sales funnels to close all unfinished sales.
• It makes an automatic segmentation of leads to facilitate serving the client.
• The software does lead scoring to find out which customers are the most committed to the organization and establish a hierarchy.
• It assigns responsibilities to sellers by automating the entire CRM process.
• It creates notes for each lead or deal, so the entire sales team knows the essential details.

Service & Support

The customer always needs immediate attention and pleasant interaction to do excellent customer support. In addition, we must constantly respond to any of their problems or situations in a personalized way.

That’s why ActiveCampaign offers a tool for service and support that provides the following features:

• Track customer interactions and use an algorithm to send discount emails as rewards. When there are negative reviews, it is possible to use an algorithm to find out the client’s situation.
• Automated chatbots to provide help at any time
• It has excellent integration and compatibility with more than 300 apps ideal for marketing and customer services.
• ActiveCampaign offers automation of task assignments when an event occurs. In other words, this software will assign all the tasks automatically.
• It saves all customer history and information with the website.
• Flow charts to automate any activity regarding service and support

ActiveCampaign Pricing

It sounds excellent with all the features mentioned above, but few people know that it is a very cheap service. The best part of ActiveCampaign Pricing is that the most affordable plan costs $9/month if you pay it annually.

If you can’t believe it, you can look it up on the ActiveCampaign official website, and you’ll find more information on the other plans.

The prices of each plan can change depending on the number of contacts in the database. In example, if you want to know the basic plans with 500 email addresses included, the prices are the following:

Pros of ActiveCampaign

If you’ve come this far, it’s because you’re determined to buy an ActiveCampaign plan. We have talked about most of the utilities that this software offers, but not about the benefits that they could bring when applying them.

That is why we will mention the main advantages of using ActiveCampaign:

• It has low prices and discounts of 25% if you pay annually.
• It offers a vast database that can store all kinds of the necessary information for marketing. In other words, you can access any registered information with a single click.
• The software has good support from the community and excellent reviews.
• ActiveCampaign keeps comprehensive reports about:
  • Every movement of our customers have had on the website
  • conversions
  • Clicks on email marketing emails
  • Reports of the results of marketing campaigns
• This tool offers a considerable ability to deliver email marketing emails. The number of contacts can range from 500 to 10,000
• All migrations from other marketing software are 100% free
• It’s quick and easy to create automation for email marketing, CRM, marketing, or customer service tasks.
• Customer service is excellent and fast.
• ActiveCampaign also offers SMS messaging, website chat, and soon messenger.

Cons of ActiveCampaign

All ActiveCampaign solutions can be ideal for any email marketing campaign or improve a website’s performance.

However, there will always be some drawbacks or weak points when using this software. If you are interested in knowing these “disadvantages,” these are the few that it has:

• ActiveCampaign doesn’t have a free plan for people on a low budget, but it does at least have a 14-day free trial.
• It is not advisable to carry out a marketing campaign in a few days, because it is necessary to know the software well.
• It does not have enough templates for all tastes, and they are a bit basic. That’s why we recommend creating your templates.

ActiveCampaign review: key takeways

Is ActiveCampaign a good tool? We could say that it is one of the best tools to automate the marketing or processes of an organization.

In addition, this ActiveCampaign review has shown that this software has excellent solutions for all needs and situations. However, we always recommend that you research before purchasing an annual plan for your website.

Finally, these are some key takeaways for this ActiveCampaign review:

Juan Fransman

Juan Fransman is marketing manager for a tech software startup. He loves meeting new people, solving problems, developing relationships, and contributing to the growth of business using email marketing.

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